A former campaign strategist for the Obama Campaign and much sought-after media sounding board in the Netherlands, Vlam has specialised in how politicians and pundits present themselves in the media. Regularly seen and heard on various radio and television programmes, he is known for his sharp, analytical eye on media appearances and political communication.
At a time when crises such as pandemics, climate change and social tensions are overlapping, media are becoming more than ever a battleground of image, power and meaning-making. How does media drive the public narrative of crisis? And what happens when the logic of media, politics and science are at odds?
With his combined experience in strategic communications and media monitoring, Vlam examines how clashing realities affect public trust, the legitimacy of governance and the space for scientific nuance in debate.